2010/II. szám – Felsőoktatás-menedzsment és Vezetői Információs Rendszer
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The fashion of the efficiency principle and the requirement of accountability reached European and Hungarian higher education in the nineties. At the same time, the operational expectations on universities converged on the mechanisms widely used in the corporate and business world. There are good reasons for this today as well: the budget and the 'customers' (students, economic partners, communities) of serious higher education institutions are too big for them not to warrant sensitivity on the financier's side (the state to a determining extent) to a professional operating system. How can the success of the work of institutions be measured? How is their money spent? What are the decision processes based on? - financers will expect answers to these questions.
However, the answers are not so easy to give ; and a higher education management accustomed to a different budgetary and management culture is not primarily to blame. Simply, the data characterising the operation of higher education and research (to use a more modern word: the indicators) are not clearly defined, Even less so when recorded in a system that is not in the least comprehensively up-to-date. That is why there are initiatives such as applying Balanced Scorecard in higher education institutions, which is used in some spheres of business life. Spreading the Data Warehouse Management Information System (DWMIS) would provide an opportunity to make rather varied standard higher education databases and data processing routines homogeneous, and decision support more professional.
Business-like higher education solutions, however, should not make one forget that universities are fundamentally academic institutions, i.e. their primary organising principle is research and teaching excellence and the service thereof, which can not be credibly translated into the conceptual world of consumer satisfaction, business efficiency and market penetration. But it does not even have to be:
let us put the observation here as a lesson, which has already been explored by the latest professional literature, which shatters the manager myths in the United States: the presidents/rectors of leading universities around the world are not, of course, professional managers, but excellent scholars with an ability to lead.
- 1. Előszó, tartalom
- 2. Abstract
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